Content management can’t be trivialized. And it can’t be perceived as technology first; as a canned product or silver-bullet that’ll eliminate the need for people or processes. If you’re serious about your content, and you should be, then take the time to do it right. Get the right people in place, clearly define your content, establish a solid process and then work on getting a custom technology solution that brings everything together and truly enables your people and processes.
Read the full article by D. Keith Robinson on the Think Vitamin blog.